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Our Mission

We believe that what we do is about more than making treats, and we want the mission that drives us to reflect that. We believe that ALL young people deserve a sweeter start in life, which led us to work with nonprofit organizations who are experts in championing youth & their communities.

For A Sweeter Start
Group of teens at Juneteenth Jubilee
Little girl smiling with a healthy growing plant

Our Vision

Our impact on future generations largely depends on the environment we leave behind. See how we plan to continue minimizing our environmental impact, and why we are hopeful for a more sustainable future at American Licorice Company.

Future Vision for 2030

Our Values

For over a decade, our team has been guided by shared values that best describe the leaders who inspire us. Meet more of our team to see how values of Integrity, Compassion, Engagement and being a Team Player bring us together.

Group of people at the Sweets and Snacks Expo


We are proud to share the 2023 Impact Report, which highlights the many ways in which we have moved our intention to focus on putting People first at American Licorice Company and in our communities. See how we celebrated and supported our ALC Associates this year, what we are doing to preserve and protect the environment, and the exciting new initiatives launched with our community partners that are supporting our mission of a sweeter start for all young people.