Consumer Researcher

Job Description - Consumer Researcher

 

 

Job Title:

Consumer Researcher

Exempt                                                                  

Non-Exempt:                                                     

 

Reports to:

Consumer Insights Manager

Functional Group:

 

 

Business Development Group

Department:      Marketing

Date:

6/21/2017

Location:           LaPorte

 

 

Position Overview:

 

At American Licorice, we focus on Investing in Happiness through our brands and products.  The Consumer Researcher is a member of the Marketing Department, helping the organization create growth opportunities and prepare for the future. This individual enquires into consumers, shoppers, retailers, markets and competitors; educates American Licorice associates about findings and insights; and recommends business strategies and tactics to support quality decision making.  The Consumer Researcher collaborates with other members of the team to support the needs of internal clients at American Licorice. This role is expected to be a curious, engaged and active participant on the business, consistently contributing fact-based creative ideas and insights that will benefit the business.  By learning more about our business and its opportunities, the Consumer Researcher identifies problems, the root causes of those problems and solutions to those problems.  Fundamentally, the associate in this role is a learner who helps American Licorice learn more about consumers as well.  This Consumer Researcher role primarily uses primary and custom research, including quantitative and qualitative research, to achieve objectives.

 

Essential Job Functions:

 

·      Scopes, leads, executes, and analyzes consumer research studies including but not limited to online surveys, attitude and usage studies, consumer segmentation, shopper segmentation, focus groups, new product research, and in-home usage tests

·      Gather and synthesize market trends and consumer insights from primary and syndicated research studies

·      Integrates primary research findings and insights with syndicated data to provide a holistic perspective on issues

·      Proficient at translating findings from detailed analysis into clear, concise stories

·      Continuously investigate new consumer research tools and techniques, recommending their use as appropriate to achieve research and business objectives

·      Continually asks – Why? regarding consumer behavior, always being mindful of the motivation and meaning behind numbers

·      Provide meaningful and actionable consumer insights to drive business decision making

·      Responsible for producing and delivering accurate, honest and timely deliverables that meet or exceed management/client expectations

·      Assists in managing day-to-day relationships with research vendors and other suppliers

·      Builds positive relationships with internal and external teams

·      Perform other duties as assigned

  • Responsible for Food Safety as related to position.

 

Requirements:

·      Bachelor's degree with emphasis in business administration, marketing, marketing/consumer research or social science disciplines

·      Strong analytical abilities, very detail oriented, and always curious

·      Experience with sample design, writing questionnaires, and data analysis

·      Ability to work cross-functionally and independently

·      Excellent written and verbal communication skills

·      MS Office skills with strong knowledge of PowerPoint and Excel

·      Experience working with data analysis software such as SPSS, mTAB, Survey System or other similar software

·      Comfortable working in a fast paced, rapidly changing environment; and being able to adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project timing

·      Experience programming and analyzing self-administered online surveys (e.g. Survey Monkey) a plus

·      Must be willing to travel (<15%)

 

Qualifications:

 

  • Creative problem solver
  • Comfortable with a variety of analytical platforms and quick to learn technologies and supporting analytical tools, techniques
  • Experience with online ad measurement terms and tools a plus
  • Experience with syndicated data (IRI, Nielsen, NPD) a plus
  • A knowledge of working with large relational data sets a plus
  • Understanding of CPG brand marketing helpful, including positioning, product, packaging, pricing, promotion and placement

·      Experience with social media analysis/analytics a plus

 

 

 

 

 

Physical Job Description

Job Title:

 Consumer Researcher

 

 

 

 

Typical Working Conditions: (Describe environment including exposure to heat, cold, fumes, chemicals, allergens, mold, etc.)

 

Typical office environment

 

Equipment Used: (List all manual and automated equipment used in the course of performing essential functions.)

 

 Laptop computer, copier machines, fax machines, printers.

 

Essential Physical Tasks: (List all physical tasks encountered in performing essential functions.)

 

Sitting or standing during the day.   

 

ADA Worksheet

 

 

 

 

 

 

 

 

 

 

 

Analysis of Physical Demands

 

 

 

 

 

 

 

 

 

 

 

Please mark an X where appropriate.

 

 

 

 

 

 

 

 

 

 

 

N = Never

 

 

 

 

 

 

 

 

 

 

 

R= Rarely (less than 1 hour per week)

 

 

 

 

 

 

O= Occasional (1%-66% of time)

 

 

 

 

 

 

 

 

 

 

 

F= Frequent (34%-66% of time)

 

 

 

 

 

 

 

 

 

 

 

C= Constantly (over 66% of time)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Activity

Frequency

Activity

 

Frequency

 

 

 

 

 

 

 

 

 

 

 

 

 

Lifting/Carrying

N

R

O

F

C

Twisting/Turning

N

R

O

F

C

Less than 10 lbs

 

X

 

 

 

Reach over shoulder

 

X

 

 

 

11 - 20 lbs

 

X

 

 

 

Reach over head

 

X

 

 

 

21 - 50 lbs

X

 

 

 

 

Reach outward

 

 

X

 

 

51 - 100 lbs

X

 

 

 

 

Climb

 

X

 

 

 

More than 100 lbs

X

 

 

 

 

Crawl

 

X

 

 

 

 

 

 

 

 

 

Kneel

 

X

 

 

 

Pushing/Pulling

 

 

 

 

 

Squat

 

X

 

 

 

Less than 10 lbs

 

X

 

 

 

Sit

 

 

 

X

 

11 - 20 lbs

 

X

 

 

 

Walk - Normal Surfaces

 

 

X

 

 

21 - 50 lbs

X

 

 

 

 

Walk - Uneven Surfaces

 

X

 

 

 

51 - 100 lbs

X

 

 

 

 

Walk - Slippery Surfaces

 

X

 

 

 

More than 100 lbs

X

 

 

 

 

Stand

 

 

X

 

 

 

 

 

 

 

 

Bend

 

X

 

 

 

Driving

 

 

 

 

 

 

 

 

 

 

 

Automatic Trans

 

X

 

 

 

 

 

 

 

 

 

Standard Trans

X

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Other

 

 

 

 

 

 

 

 

 

 

 

Keyboard/Ten Key

 

 

 

X

 

 

 

 

 

 

 

Fingering (fine dexterity)

 

X

 

 

 

 

 

 

 

 

 

Handling (grasping, holding)

 

X

 

 

 

 

 

 

 

 

 

Repetitive Motion - Hands

 

 

X

 

 

 

 

 

 

 

 

Repetitive Motion - Feet

X

 

 

 

 

 

 

 

 

 

 

 

Apply Now